Marketing Open Source – Why We Need a Race Car

This will talk about the challenges and ideas around marketing an open source Learning Management System (Sakai) when faced with  well-financed commercial market players.   The 100% open source Sakai Project was founded in 2004 and has maintained a 5% market share for over a decade.  The LMS marketplace has a lot of churn and new entrants attack the established products and take away their market share until the new entrants become the “old guard” or get absorbed and the cycle repeats.   The presentation will look at the challenges of marketing open source projects in the face of the strong competition.  We will look at how a race car (@SakaiCar) that runs in a low-cost endurance racing series (@24hoursoflemons) is an interesting strategy in this environment.  If all goes well, we will also bring the race car and racing gear to the event.

See also:

Abstract for 2019 Penguicon