This presentation will explore what it was like when MOOCs were first emerging in 2012 and talk about what we have learned from the experience so far. Today, MOOC providers are increasingly focusing on becoming profitable and this trend is changing both the nature of MOOCS and university relationships with MOOC platform providers. Also, we will look at how a university can scale the development of MOOCs and use knowledge gained in MOOCs to improve on-campus teaching. We will also look forward at how the MOOC market may change and how MOOC approaches and technologies may ultimately impact campus courses and programs.