{"id":5644,"date":"2019-01-04T02:45:42","date_gmt":"2019-01-04T06:45:42","guid":{"rendered":"https:\/\/www.dr-chuck.com\/csev-blog\/?p=5644"},"modified":"2019-03-11T12:55:41","modified_gmt":"2019-03-11T16:55:41","slug":"marketing-open-source-why-we-need-a-race-car","status":"publish","type":"post","link":"https:\/\/www.dr-chuck.com\/csev-blog\/2019\/01\/marketing-open-source-why-we-need-a-race-car\/","title":{"rendered":"Marketing Open Source &#8211; Why We Need a Race Car"},"content":{"rendered":"<p class=\"p1\">This will talk about the challenges and ideas around marketing an open source Learning Management System (Sakai) when faced with\u00a0 well-financed commercial market players. <span class=\"Apple-converted-space\">\u00a0 <\/span>The 100% open source Sakai Project was founded in 2004 and has maintained a 5% market share for over a decade.<span class=\"Apple-converted-space\">\u00a0 <\/span>The LMS marketplace has a lot of churn and new entrants attack the established products and take away their market share until the new entrants become the &#8220;old guard&#8221; or get absorbed and the cycle repeats. <span class=\"Apple-converted-space\">\u00a0 <\/span>The presentation will look at the challenges of marketing open source projects in the face of the strong competition.<span class=\"Apple-converted-space\">\u00a0 <\/span>We will look at how a race car (@SakaiCar) that runs in a low-cost endurance racing series (@24hoursoflemons) is an interesting strategy in this environment.<span class=\"Apple-converted-space\">\u00a0 <\/span>If all goes well, we will also bring the race car and racing gear to the event.<\/p>\n<p>See also:\u00a0<a href=\"https:\/\/www.sakaiger.com\/sakaicar\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sakaiger.com\/sakaicar\/<\/a><\/p>\n<p>Abstract for 2019 Penguicon<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This will talk about the challenges and ideas around marketing an open source Learning Management System (Sakai) when faced with\u00a0 well-financed commercial market players. \u00a0 The 100% open source Sakai Project was founded in 2004 and has maintained a 5% market share for over a decade.\u00a0 The LMS marketplace has a lot of churn and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5644","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.dr-chuck.com\/csev-blog\/wp-json\/wp\/v2\/posts\/5644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dr-chuck.com\/csev-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dr-chuck.com\/csev-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dr-chuck.com\/csev-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dr-chuck.com\/csev-blog\/wp-json\/wp\/v2\/comments?post=5644"}],"version-history":[{"count":3,"href":"https:\/\/www.dr-chuck.com\/csev-blog\/wp-json\/wp\/v2\/posts\/5644\/revisions"}],"predecessor-version":[{"id":5687,"href":"https:\/\/www.dr-chuck.com\/csev-blog\/wp-json\/wp\/v2\/posts\/5644\/revisions\/5687"}],"wp:attachment":[{"href":"https:\/\/www.dr-chuck.com\/csev-blog\/wp-json\/wp\/v2\/media?parent=5644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dr-chuck.com\/csev-blog\/wp-json\/wp\/v2\/categories?post=5644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dr-chuck.com\/csev-blog\/wp-json\/wp\/v2\/tags?post=5644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}